Brian Piper
Director of Content Strategy, Univ. of Rochester | Author of Epic Content Marketing
Director of Content Strategy at University of Rochester and co-author of the second edition of 'Epic Content Marketing' with Joe Pulizzi. Frequent keynote speaker and corporate trainer on integrating generative AI into higher education marketing, publishing operations, and institutional brand strategy.
Areas of focus
Professional niches
Proof of Work
Institutional Generative AI Ethics Guidelines & Student Voice Safeguards
Co-authored operational policies governing AI disclosure, sourcing validation, and student privacy compliance across university communication networks and digital alumni publications.
Requires ongoing student and faculty workshops to maintain awareness as student use patterns evolve.
Context: FERPA compliance, institutional brand guidelines, attribution standards.
View missionThe Epic AI Content Marketing Maturity Matrix
Outlined a 4-tier adoption roadmap helping institutional marketing teams advance from reactive ad-hoc prompting to systemized, policy-governed generative content workflows across editorial teams.
Institutional bureaucracy and faculty committee approvals can slow deployment of Level 4 workflows.
Context: Higher-education marketing departments, enterprise CMS environments, generative drafting tools.
View mission