Christopher S. Penn
Co-founder & Chief Data Scientist, Trust Insights | Keynote AI Educator
Co-founder and Chief Data Scientist at Trust Insights. Globally recognized keynote speaker, podcast host, and author specializing in generative AI application for business analytics, predictive marketing modeling, and prompt engineering architectures.
Areas of focus
Professional niches
Proof of Work
Predictive Marketing Analytics & Customer Lifetime Value Forecasting Pipeline
Architected an end-to-end open pipeline combining statistical regressors with LLM narrative generation to translate raw Google Analytics 4 data into actionable executive summaries with identified churn risk signals.
Sampling thresholds in GA4 can skew small-dataset cohort attribution.
Context: Google Analytics 4 Data API, Python, scikit-learn, OpenAI API narrative engine.
View missionThe PARE Prompt Architecture for Complex Business Analytics
Engineered the PARE framework (Prime, Augment, Refresh, Evaluate) to systematically eliminate model drift and hallucination during multi-step financial and marketing reporting over raw tabular data.
Requires structured schema validation on source tabular inputs prior to prompt passing.
Context: Code Interpreter / Advanced Data Analysis environments, Python execution sandboxes, Claude Artifacts.
View mission