Lars Silberbauer
Global CMO | ex-Senior VP at LEGO & IOC | Corporate AI Brand Transformation
Global marketing executive who built LEGO's revolutionary social and video strategy and previously led digital for the International Olympic Committee (IOC). Advises enterprise leadership and CMOs on human-centered AI transformation, consumer brand agility, and ethical creative automation.
Areas of focus
Professional niches
Proof of Work
Global Omnichannel Marketing Orchestration with Automated Creative Gates
Designed executive governance templates establishing strict quality-assurance checkpoints for automated programmatic advertising across 30+ regional markets, preventing cultural insensitivity.
Regional regulatory differences in the EU (AI Act) require tighter localized oversight than North American deployments.
Context: Multinational localization pipelines, regional compliance review matrices.
View missionHuman-Centered Brand Agility in the Age of Generative Media
Keynote framework detailing how iconic consumer brands harness generative asset synthesis without diluting proprietary heritage, user trust, or core brand values in global digital campaigns.
Must resist temptation to flood channels with cheap synthetic content that diminishes perceived brand prestige.
Context: Enterprise creative suites, multimodal diffusion, consumer brand sentiment monitoring.
View mission