Laura Rosenberger
Founder, Superposition | Generative Design & AI Product Strategist
Laura Rosenberger is an operational AI consultant who helps consumer brands, CPG and FMCG companies get AI working in practice. She is a former founder and COO in consumer goods who spent the last two years going deep on AI: working inside an AI consultancy alongside engineers, building with the tools, and studying why so many AI initiatives in non-technical businesses fail to deliver. Laura works with leadership teams at £10–100m revenue consumer businesses to approach AI through an operational lens. She helps them identify where AI creates genuine leverage, get their people on board, and avoid the common failure modes that waste time and budget.
Areas of focus
Professional niches
Proof of Work
Operational AI Diagnostic Framework for Consumer & DTC Brand Supply Chains
A strategic methodology created by Laura Rosenberger at Superposition, detailing how consumer and challenger brands can identify operational bottlenecks, evaluate AI tooling ROI, and avoid common procurement pitfalls.
Strategic diagnostic framework; technical automation delivery requires integration with existing ERP and inventory databases.
Context: Applied across FMCG, CPG, and Shopify DTC operations.
View missionHuman-Centered UX Design for Generative AI Applications
Interaction design framework addressing latency perception, streaming text ergonomics, and user confidence calibration in AI interfaces.
Design framework focused on front-end interaction patterns rather than backend inference acceleration.
Context: Generative UI patterns, streaming response UX, and user feedback loops.
View mission