Mike Kaput
Chief Content Officer, Marketing AI Institute | Co-author of Marketing Artificial Intelligence
Chief Content Officer at Marketing AI Institute and co-author of 'Marketing Artificial Intelligence'. Specialist in generative AI for content operations, sales enablement, and editorial automation. Leads enterprise workshops on prompt architectures, brand voice calibration, and autonomous marketing workflows.
Areas of focus
Professional niches
Proof of Work
Autonomous B2B Content Syndication & Email Personalization Playbook
Developed structured workflow automations integrating HubSpot, Zapier, and Claude to synthesize tailored B2B outreach briefs based on buyer intent signals and recent account activity.
Strict API rate limits and data privacy constraints must be maintained for GDPR/CCPA compliance.
Context: CRM intent webhooks, automated retrieval loops, multi-variable prompt injection.
View missionGenerative AI Editorial Governance & Brand Voice Calibration Stack
Published an open operating model enabling editorial teams to enforce brand guidelines, style guides, and factual verification rules within enterprise LLM generation pipelines, drastically reducing hallucinations.
Tone calibration parameters require periodic prompt tuning as base model RLHF alignments evolve.
Context: Claude 3.5 Sonnet, Custom GPTs, Jasper, Writer. System prompts paired with negative constraint parameters.
View mission