Paul Roetzer
Founder & CEO, Marketing AI Institute | Host of The Artificial Intelligence Show
Verified Proof of Work Artifacts
2 items catalogedEach artifact below represents an authenticated research publication, production code repository, or technical architectural framework directly authored or co-created by Paul Roetzer. Every entry undergoes editorial source verification.
AI-Powered Campaign Operations & Automated Content Synthesis Architecture
Engineered executive implementation playbooks for automating campaign attribution modeling, personalized audience segmentation, and multi-channel creative scaling using commercial LLMs under strict brand safety criteria.
Requires human brand stewards to review synthetic outputs prior to direct public distribution.
The Marketing AI Readiness Framework & Capability Scorecard
Formulated an enterprise assessment matrix evaluating business data infrastructure, employee AI literacy, ethical guardrails, and operational governance across 5 distinct stages of organizational marketing autonomy.
Readiness scores must be re-evaluated quarterly due to rapid changes in enterprise software vendor generative features.