Paul Roetzer
Founder & CEO, Marketing AI Institute | Host of The Artificial Intelligence Show
Founder and CEO of Marketing AI Institute and creator of the Marketing AI Conference (MAICON). Author of 'Marketing Artificial Intelligence'. Educates enterprise executives, CMOs, and marketing teams on AI business roadmaps, responsible adoption frameworks, and pilot-to-production organizational scaling.
Areas of focus
Professional niches
Proof of Work
AI-Powered Campaign Operations & Automated Content Synthesis Architecture
Engineered executive implementation playbooks for automating campaign attribution modeling, personalized audience segmentation, and multi-channel creative scaling using commercial LLMs under strict brand safety criteria.
Requires human brand stewards to review synthetic outputs prior to direct public distribution.
Context: Generative copywriting engines, customer data platforms (CDPs), automated workflow triggers.
View missionThe Marketing AI Readiness Framework & Capability Scorecard
Formulated an enterprise assessment matrix evaluating business data infrastructure, employee AI literacy, ethical guardrails, and operational governance across 5 distinct stages of organizational marketing autonomy.
Readiness scores must be re-evaluated quarterly due to rapid changes in enterprise software vendor generative features.
Context: Enterprise marketing stacks, HubSpot, Salesforce, OpenAI API, Anthropic API.
View mission