Ross Simmonds
Founder & CEO, Foundation Marketing | Author of Create Once, Distribute Forever
Founder and CEO of Foundation Marketing and leading authority on B2B content marketing and organic distribution. Author of 'Create Once, Distribute Forever'. Teaches marketing teams how to blend generative AI with programmatic distribution, content repurposing, and digital channel dominance.
Areas of focus
Professional niches
Proof of Work
Programmatic Search Intent Architecture with Generative Briefs
Formulated methodology for programmatic keyword gap clustering and automated outline synthesis to scale organic B2B search authority while maintaining editorial compliance and user value.
Search engines penalize low-effort repetitive output; content requires proprietary first-party research inputs.
Context: Ahrefs API, Python SERP clustering, LLM outline generation.
View missionAI-Driven Content Repurposing Engine: Multi-Format Distribution
Designed an agency-proven operating workflow using Claude and Make.com to transmute core research papers into executive slide decks, social threads, and newsletter summaries without quality loss or message degradation.
Visual asset formatting requires final human art direction to match strict corporate brand palettes.
Context: Claude 3.5 Sonnet, Make.com webhook automation, Google Drive, Notion API.
View mission