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Empowering entrepreneurs and businesses to transform and automate their processes with AI. Backed by 30+ years of high-tech industry expertise in digital transformation, engineering innovation, R&D, and cutting-edge integrated software development for engineering solutions.
Partner and Founder Co-CEO of Certainty Lab Head of Digital Strategy & AI‑Enabled Growth, Certainty Lab For more than two decades I have lived at the intersection of data, psychology and technology—turning marketing uncertainty into measurable growth. My career began in the late 1990s, when “Digital” meant dialing‑up and hand‑tuning search‑engine algorithms. Since then I have led global SEO and PPC programs, architected full‑funnel ABM engines, managed 250+ performance campaigns across Google Ads, Meta/Facebook, LinkedIn, X/Twitter and programmatic display, and woven behavioral‑economics thinking into board‑level marketing decisions. Today, at Certainty Lab, I channel that 25‑year journey into building precision solutions that help leaders act with confidence in an AI‑defined world. An Evidence‑Driven Marketer in a Lab Built for Certainty Certainty Lab exists to reduce the Problem of Uncertainty (POU), by fusing hard science with advanced AI. My role is to convert that mission into practical, market‑moving outcomes. The Library — Theoretical Unit we Distill the newest findings from behavioral psychology, decision science and persuasion research into actionable journey maps, copy formulas and strategic frameworks. Experimental Ground — Empirical Unit Run high‑velocity growth experiments—SEO sandboxes, paid‑media pilots, multivariate UX tests—and feed the winning patterns back into our data models for continual optimization. AIPLS — Applied AI Precision‑Living Solutions Oversee the creation of production‑ready AI agents that uncover audience insights, personalize content at scale and predict campaign performance long before a single dollar is committed. Core Competencies Digital Business Development— Identifies new revenue corridors, secures partnerships and spins up GTM motions that scale from pilot to global roll‑out. AI Agent Engineering — Blueprints and oversees intelligent agents that listen, learn and act across the entire customer lifecycle. Campaign Leadership at Scale — Directed 250+ multi‑channel campaigns with relentless ROAS and LTV optimization. Marketing Automation Architecture — Builds serverless, event‑driven ecosystems that connect CRM, ad platforms and analytics in real time. Performance Marketing — 15+ years of hands‑on SEO, PPC and programmatic leadership across SaaS, healthcare, finance and nonprofit sectors. Account‑Based Growth (ABM) — Creates micro‑segment scoring models and intent‑data loops that turn suspect lists into pipeline. Behavioral & Decision Psychology — Applies Kahneman‑inspired heuristics and nudges to craft friction‑free digital journeys. Executive Client Stewardship — Trusted advisor to C‑suites in Fortune 500 firms and mission‑driven NGOs, translating complex analytics into clear strategic choices. Professional Certifications & Leadership Google Ads Certified — Search & Display specializations SEO Specialist Certification — Advanced technical & content optimization Meta/Facebook Certified Media Buying Professional— Performance and creative ABM Program Leader— Proven expertise in orchestrating ABM initiatives Cutting‑Edge Toolkit & Methodologies Generative Creative AI — Deploy diffusion & LLM pipelines that automatically generate and A/B‑test thousands of ad creatives every week. RAG‑Powered Knowledge Graphs — Build retrieval‑augmented QA engines that turn disjointed documents into on‑demand, conversational knowledge bases. AI‑Accelerated Business Development — Design AI workflows that compress partnership scouting and proposal drafting from weeks to days. Custom LLMs for Digital Audits — Train domain‑specific models that perform full‑site SEO/UX audits in under an hour. 3‑Day POC/MVP Sprints — Lead cross‑functional workshops that transform raw ideas into clickable prototypes within 72 hours. Data‑Backed Storytelling Dashboards — Auto‑generate executive‑ready visual narratives that tie metrics to strategic decisions. Low‑Code Automation Playbooks — Launch modular Zapier/Make scripts that replace repetitive campaign ops, saving 20+ hours per month. Selected Milestones Global Campaign Command — Orchestrated and optimized 250+ paid‑media campaigns across five continents, sustaining double‑digit ROAS growth. Brand Steward to Market Leaders & NGOs — Managed the digital presence for dozens of flagship brands and mission‑driven nonprofits, amplifying share‑of‑voice while safeguarding reputation. Front‑Line Applied‑AI Mastery — Led first‑wave deployments of generative‑ad engines, predictive lead‑routing and autonomous bid strategies, shrinking time‑to‑insight by 60 %. Idea‑to‑MVP in 72 Hours — Built rapid‑validation pipelines that transform raw concepts into demo‑ready POCs within days, accelerating stakeholder buy‑in and compressing innovation cycles. Non‑Profit Digital Empowerment (Pro Bono) I believe that social impact organizations deserve the same caliber of data‑driven growth enjoyed by the world’s best commercial brands. Through pro bono engagements I guide NGOs in Digital transformation, marketing automation and AI‑powered business development, enablנing them to operate with enterprise‑grade efficiency while advancing their critical missions. From end‑to‑end CRM implementations to AI chatbots that amplify donor engagement, these collaborations convert purpose into measurable, scalable results. My Philosophy “Uncertainty is not the enemy of growth; it is the raw material of insight.” Marketing success today depends on **precision learning loops**—systems that sense weak signals, decide autonomously and adapt at speed. At Certainty Lab I build those loops. By weaving cutting‑edge AI with a quarter‑century of marketing craft, I help organizations move from intuition to evidence, from guesswork to clarity, and from static campaigns to living, self‑optimizing ecosystems.
Founder of CurtDoty.co, is legacy is propelling two entertainment marketing agencies to 8 figure growth and worked with over 50 Fortune 500 companies, Curt has a proven track record. A former NBC Universal creative executive, Curt is an award-winning brander and marketer. His sweet spot of innovation has been uniting the worlds of design, content and technology. His legacy lies in branding and marketing across various business sectors. Curt leverages his expertise in AI-driven platforms to create innovative solutions that enhance the value and impact of his clients' brands. He recently launched RealmIQ, an AI consultancy and a successful podcast RealmIQ: Sessions on YouTube, Spotify and all the major podcast platforms. He publishes a newsletter on Design, Content and Tech titled MediaSlam, Subscribe on LinkedIn, and he is a syndicated columnist on AI for ParlayMe, Tech News for Power Players in Europe. He holds monthly AI Salons titled El Sailon in Santa Fe where he envisions the state of New Mexico to be the Silicon Mesa of the Tech World. Being highly experienced in brand development, social strategy, digital content, venture consulting, business modeling, product development, integrated marketing and user experience, he has worked with global brands such a Universal Pictures, Toshiba, Apple, Microsoft, in the digital product space, creating and managing internal and external creative teams. Recent clients include Digitalage, Abbott, AARP, Topps, The Grammys, HUD, JATAI, and Wizard World. His prior work in PR included brands such as GM, Carl’s Jr., Bausch+Lomb, Pond’s, Covered California, Degree, Houghton Mifflin Harcourt and Motorola. Other digital work included clients such as GoGo, Motorola, US Army, Genentech, Michael & Susan Dell Foundation, TracFone, AAPD, USPS, Ubisoft, and more. He has been a technology disruptor inside and outside the studio. He has led many innovation initiatives, launched 22 mobile apps, is well experienced in UXD, Web3, Social Media and Gen AI. He is also a published author with his first novella Griffin and the Dark Secret, available on Amazon and is currently writing the second book of the series titled Griffin: Future Past under his indie imprint MediaSlam Press. Additionally, Curt is a recognized public speaker and thought leader, who has shared his insights and vision at prestigious events around the world such as Mobile Growth Association, Mobile Congress, App Growth Summit, Promax, CES, CTIA, NAB, NATPE, MMA Global, New Mexico Angels, Santa Fe Business Incubator, AImpact, Digital Hollywood, Streaming Media, SHRM, and EntrepeneursRx. He is represented by Ovationz. Curt's mission is to harness the power of AI to create captivating digital content and guide change management that transforms business. Based in Santa Fe, he manages both coasts and a whole new clientele and continues to be a thought leader, visionary and outspoken creative on what is happening in Tech, Content and Design.
Chris is an AI consultant and sales strategy expert with extensive experience integrating AI solutions into sales and leadership processes. Specialising in real-world use cases, including the deployment of Microsoft Co-Pilot and custom AI systems, Chris helps businesses at any stage of their AI journey—from those just starting to explore AI to those deploying advanced agentic AI systems—unlocking enormous time efficiencies at scale and improving sales execution. Whether it’s account mapping, deal qualification, tracking deal health, or winning bigger deals, Chris helps teams leverage AI to improve every aspect of sales. For leadership, AI-driven solutions enhance coaching, forecasting, and drive increased customer lifetime value (CLV), among many other business-critical areas. Chris is highly unusual in the AI consultancy space in that he's an expert in Sales & Leadership, AI, Training & Development, and has a high level of AI technical knowledge, including being an expert prompt engineer. This means one consultant for the concept, design, build and embedding of your Sales AI strategy. He has references and real life use cases which very large and smaller organisations that can help to expedite your AI journey and partnership with large MicroSoft Azure MSPs for Enterprise Co-Pilot projects.